Founded in 1995, Counter Culture Coffee is dedicated to a single mission: “Bringing to market the most exciting and delicious coffees in the world.”

Based in Durham, NC, this roaster was one of the pioneers of the direct trade model. They focus on producing opinionated, nuanced blends, and a huge variety of single origins focusing on the fundamental terroir of their sources.

Counter Culture coffees come in 1.5lb and 5lb bags and are only available whole bean. 

Joyride offerings from Counter Culture include freshly roasted coffee for offices, and cold brew coffee kegs for offices, cafes, restaurants and more.