Our Partners: Counter Culture

Founded in 1995, Counter Culture Coffee is dedicated to a single mission: “Bringing to market the most exciting and delicious coffees in the world.”

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Based in Durham, NC, this Counter Culture was one of the pioneers of the direct trade model. They focus on producing opinionated, nuanced blends, and a huge variety of single origins focusing on the fundamental terroir of their sources.

Joyride has partnered with Counter Culture to bring a Counter Culture Cold Brew Keg to life.

For years, Joyride and Counter Culture have worked together tirelessly to provide access to world-class coffee, no matter the location. Taking our relationship to the next level, Joyride and Counter Culture have produced a cold brew of truly exquisite quality, available on tap. The result is a cold brew that is floral and sweet, with soft undertones of blueberries supported by a smooth, milk chocolate base.

More Details

Ready-to-Drink:
84.5, 8oz servings

Available in 20-liter kegs
Never heated
Small batch, hand-crafted
90-day shelf life
Vegan, sugar, calorie and gluten-free