This Joyride hot coffee not only provides great taste at a great price, but will also reveal just how unique each lot of coffee can be. Changing every six months, this single origin showcases what makes African coffee shine. Coming from Sidamo, Ethiopia, the coffee is of indigenous variety, naturally processed, and incredibly delicious. With its heavy body, and apricot, strawberry, and dark chocolate notes, this addition to the Joyride hot coffee family will make your day just that much better.
By Emily Cohen, NYC intern
My first few weeks at Joyride have been a whirlwind. I have been introduced to the world of craft beverage and could not be more excited. Not only is the coffee amazing (have you tried Joyride cold brew?? It’s out of this world!), but I’ve also begun to learn the ins and outs of matcha, different teas, and my personal favorite, kombucha. Recently, I got the chance to go on my very first tasting. A tasting is when someone from the sales team brings an assortment of delicious Joyride beverages to an interested consumer from which to sample and choose. I don’t know what I thought my first tasting would be like, but I definitely did not imagine what came next.
After walking through 80-degree Manhattan streets I arrived at an office and was immediately directed to a table in the back to set up. Each beverage available for sampling was stored in a reusable glass bottle (sustainability, amirite?!!), and I proceeded to line each one up and pour about six samples per drink. I thought that a couple people with nothing better to do would walk by and have a casual taste, and that maybe I would even be able to try the ones left over. Well instead, the minute the smell of cold brew hit the air the entire office was at the table taking as many samples as would fit in their hands. Slightly overwhelmed, I continued pouring and tried not to spill everywhere. Worried that I would not know what to say, I originally directed most questions about the product towards our sales person, Chloe. But as more and more people walked over, it became clear that I would have to start talking. Guess what? I could actually answer the questions people threw at me!
What’s the difference between iced coffee and cold brew? I can answer that. What exactly is kombucha? I got you. What happens when you add nitro to your beverages (which Joyride can do for every product offered)? Don’t worry, I know that one as well. What’s even better, is that after answering as many questions as possible about Joyride’s product, the company made it clear that Joyride beverage was exactly what was missing from their workspace.
Overall, I would say my first tasting was a great success, and I can’t wait to see what more Joyride has in store for me. If anything, I can say for certain that quality is everything, that Joyride has it, and everyone should drink Joyride.
This single origin, Colombian coffee allows us to showcase what separates Latin coffee from all other regions. This season's Joyride hot coffee selection is of Caturra variety, and is processed through washing. Featuring the classic citrus front, with hints of lemon and orange blossom, coupled with the sweet taste of milk chocolate and hazelnut, this coffee stands out as an amazing example of what this region has to offer.
This espresso blend takes you straight down the middle of light and dark. An easy crowd pleaser, it is equal parts Nicaraguan, Brazilian, and Colombian. While not being overly dark, our espresso blend is both big and bold, perfect for shots or just your everyday Joyride drip. The Nicaragua and Colombia beans are washed, and the Brazil's are pulped natural. This dual process creates a rich, full bodied flavor, with caramel and dark chocolate notes coupled with a hidden, but welcomed citrus twist. This blend provides a sure way to start your day with a bang, or give you that much needed pick me up to finish the day strong.
Coming from Matagalpa, Nicaragua this decaf option provides amazing flavor, even in the absence of caffeine. Of Red Catuai variety, this blend is 80% washed and 20% natural. Decaffeinated through use of the Swiss Water Process (SWP), the entire process is chemical free, using just water and temperature to pull the caffeine from the coffee beans. Smooth and medium - bodied, with dark chocolate notes and a refreshing hint of berries, this member of the Joyride hot coffee family is all you need to get you through the last parts of your day.
Our House Blend originates in Nicaragua, purchased from Mama Mina farm. Of Red Catuai variety, this coffee is picked and processed through washing. The blend is medium- bodied, sweet with chocolatey and caramel notes, and a nice nutty aroma. Brewed, it provides the much needed encouragement to get up on a Monday and Get $#!T Done!
Product Launch Alert:
After years of sampling and singling out the top products, a hot coffee line was the next clear step for Joyride, furthering our part in the third wave coffee movement.
The question became how to do that without launching a brand new roasting business arm. Enter Pulley Collective.
"Working alongside the best roasters in the world, we have developed a deep appreciation for the work, care, and attentiveness that goes into making a great hot coffee program,"
-Adam Belanich, President
"It represents Joyride’s coming of age and putting forward our own take on the third-wave coffee movement."
-David Belanich, CEO
These amazing and diverse options allow businesses everywhere to have access to high quality beverage, while still remaining cost sensitive.
"These coffees are going to change this reality. We're going to be able to take amazing, freshly roasted craft coffees and to bring them to a wider population who simply couldn't afford it before."
-Adam Belanich, President
Stay tuned to the blog to learn more about each of these very special roasts!