George Howell Coffee’s mission is to seek out the best coffees on Earth, encouraging people to join in their quest for the ultimate cup.

After receiving the Special Coffee Association of America’s Lifetime Achievement Award and selling his first chain, The Coffee Connection, to Starbucks, George Howell created a new coffee company focused on exquisitely sourced and roasted beans.

George Howell Coffee, founded in 2004, roasts half an hour outside Downtown Boston and prides itself on its strong relationships with farmers, consumer education programs and exceptionally crafted coffees. Its signature Terroir Coffee, a term frequently used in discussions of fine wines, reflects the company’s reverence for the origin and flavor subtleties of the coffee.

Joyride offerings from George Howell include freshly roasted coffee for offices as well as brewing equipment service and maintenance.