Direct Trade

Talkin' to Toby's Estate

Talkin' to Toby's Estate

At Joyride we're lucky enough to interact with some of the best coffee roasters in America. But unfortunately for most coffee drinkers, that access is usually limited to chatting up a barista or attending a public cupping. In an effort to bring about more communication between you two star-crossed lovers, we're sitting down with each of our partners to get their insights on sourcing, the coffee industry and more.

Here's our first installment with Toby's Estate's Head of Education, Allie Caran.

Triple C Action: Counter Culture Office Coffee

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We are proud to add a new roaster to our all-star lineup of office coffees: Counter Culture Coffees! Counter Culture delivers directly from the farmers to give coffee lovers handcrafted goodness and "the most delicious and exciting coffees in the world." It also happens to be one of the "Big 3" Third Wave Coffee Roasters along with Stumptown and Intelligentsia. It's basically a huge deal. :)

By agreement with Counter Culture, we can only offer these great beans in five-pound bags, unground.

Espresso Toscano: Sweet dark-chocolate and buttery caramel

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espresso-toscano-formatted-543x430

Honduras Finca El Puente: Called in 2005 the “Purple Princess”  this coffee has an astounding cup of lavander, grape and plum

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Honduras-Finca-El-Puente-543x430

And Number 46: a European-style blend and crowd pleaser

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number-46-formatted-543x430

Counter Culture office coffee is also awesome because of their coffee education program called Counter Intelligence (the name is a little Counter intuitive - ha!). They have training centers in NYC, North Carolina, Atlanta, and D.C. to educate those who are interested in how to craft the tastiest coffee!! And considering over 54% of Americans over the age of 18 drink coffee every morning, it wouldn't hurt to know how to make it well.

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cupping-coffee-camp-3B

So there's Counter Culture office coffee for you and hopefully it ends up on your counter!

What do you call a cow who's just given birth?

...De-calf-inated!

-Kristen Lee

Is Coffee's Third Wave Sustainable?

Is Coffee's Third Wave Sustainable?

We’re all familiar by now with third-wave coffee not only as a concept, but also as a cup of coffee. We’ve tasted the difference, tasted a new kind of cup. Superior quality beans, sourced directly from individual farms are offered at prices within the reach of most and we’ve come to expect much more from our morning cup of joe than caffeine; we expect an experience.