From food truck to world-class coffee and beverage company

Founded in 2011, Joyride is the brain-child of three brothers – David, Adam and Noah Belanich – who started the company in the back of a food truck as New York City’s first mobile specialty cafe.

By serving exceptional Stumptown coffee and espresso, the truck quickly gained popularity among the city’s working professionals, most of whom had the same complaint: underwhelming office coffee.

The Joyride Food Truck, 2011

The Original Joyride Logo, 2011

Seeing huge opportunity, the Belanich brothers sold the truck and used the proceeds to set up a brick-and-mortar business focused on bringing the world’s best wholesale coffees directly to offices.

Since then, Joyride has been growing in popularity and can be found in some of the country’s most innovative companies, providing office employees in New York, Boston, Los Angeles and San Francisco with a satisfying and refreshing premium wholesale office coffee experience.

At Joyride, we are simply obsessed with coffee and we’ve fine-tuned our business to focus on quality above all - delivering not only the world’s best beans and best craft beverages on tap, but also the best brewing equipment and first-class customer service.

The coffees we deliver are sourced and roasted by masters of the craft, who approach every step of the process with care and precision not found in your run-of-the-mill cup of coffee. Here at Joyride, we have the same attitude as our roasters, where we look to ensure that every drop is at the height of quality when it hits your cup.

Since the first days in the truck, we’ve added some great people to the Joyride team who share our passion of showing the world how great wholesale coffee supplies can really be. We believe that coffee in your office should be as relaxing, stimulating, and delicious as a trip to your favorite cafe.

Now, Joyride is among the finest names in the beverage world, working on some of the most innovative and challenging projects in the space. We have not only revolutionized office culture as the first provider of cold brew coffee kegs, but we are making our Craft on Draft vision a reality for cafes, restaurants, universities and more. No matter where your beverage program is located, Joyride can help provide world-class options to your customers, employees or colleagues, ensuring that you are continually ahead of the curve.